The Zambia Tourism Agency is pleased with the successful visit of renowned television host and philanthropist Steve Harvey to Zambia on 20th November 2024.
The Agency says Mr. Harvey’s visit to Zambia is a direct result of the proactive and strategic efforts by Ministry of Tourism and ZTA to position Zambia as a leading global tourism destination through influencer marketing strategy.
Earlier this month, the Ministry of Tourism and ZTA reached to Mr. Harvey and his team on the possibilities of mutually beneficial collaborations with a sole purpose of marketing and promoting Destination Zambia globally.
According to ZTA Communications and Corporate Affairs his visit, Mr. Harvey and his team are willing to work with Zambia.
Mr. Harvey’s visit was a significant occasion as to marked the initial phase of potential initiatives and projects that could be realized through this collaboration of marketing Zambia’s tourism offerings.
During his time in Zambia, ZTA facilitated discussions on sustainable tourism development and youth employment opportunities in Zambia, aligning with the government’s developmental agenda.
Mr. Harvey explored the collaborative potential of tourism and culture promotions through internationally recognized events like the Open Fire Food Festival and Melt Golf Classic.
During the meeting, Mr. Harvey’s also indicated that Zambia could leverage on his several shows and platforms like Family Feud to promote Zambia as a tourist destination of choice as well as feature Zambian talent and culture.
ZTA says the collaboration will boost Zambia’s tourism visibility and appeal given that Zambia is very strong on family values.
